The humor effect can be attributed to improved encoding and retrieval of humorous information compared to—and often at the expense of—non-humorous information, as a result of factors such as increased attention and increased rehearsal. Furthermore, other studies on the topic suggest that humor and laughter have additional social , mental , and physical benefits, in a wide variety of domains. Overall, the humor effect represents a notable benefit of humor, where humorous information is remembered better than non-humorous information.
In addition, humor offers a variety of other benefits, such as increased interest, increased energy levels, and reduced negative emotions.
First, some studies have criticized past research on the topic, thus casting doubts on the validity of some of the benefits of humor. For example, when it comes to the benefits of humor with regard to memory, some studies have suggested that increased rehearsal plays a role , while other studies have rejected this claim.
From a practical perspective, the underlying mechanisms behind the benefits of humor can be important to understand in some cases, such as when you want to understand how exactly to use humor more effectively. However, there are also many situations where what matters are the benefits of humor in practice , regardless of the exact mechanisms that are responsible for them. Nevertheless, the substantial evidence on the benefits of humor, outlined in the previous section, suggests that humor is beneficial in a wide range of situations.
Series of jokes or a string of one-liners may work for the professional comic or the very gifted amateur. If you pick on any one, pick on yourself.
Sometimes we have "permission" to use humor at the expense of others e. Too often, speakers assume more latitude than the audience has granted.
However, gentle self-effacing humor if not a mask for self flattery is almost always appreciated. Be sure the humor is appropriate to this audience. Something hysterically funny you heard from a friend may not be funny and may even be offensive to a particular audience. Many people today are very sensitive to any humor about a wide range of subjects.
Know your audience. Whenever in doubt about something being appropriate, leave it out. Effective humor is relevant and spontaneous. Perhaps a very serious character steps into a puddle while chastising someone and so forth. Make your writing real and captivating by incorporating humor, no matter what the subject matter. Ian Coburn is the author of the bestseller God is a Woman: Dating Disasters , which re-lives his dating and sexual misadventures as a ten-year touring comedian.
Visit www. Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page. Related Posts. About the author. Latest posts. Tips For Writers. Do they, like myself, appreciate a lighter, less-serious approach to the world?
In Facebook advertising, for instance, you can learn a lot about your audience based on their interests, hobbies, and activities. You can do the same when getting to know your Snapchat audience , looking at their lifestyle, where they shop, and places they like to go.
With a subscription-based brand, you want your audience to feel comfortable with the brand. One of the best ways to charm your way into their comfort zone is to make them laugh. Getting a chuckle or even just a smile can make all the difference. Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs.
She also has experience as a videographer, photographer, and web designer.
0コメント