She then creates a few prototypes, which she shops around. Once she gets positive feedback from a buyer—or better still, a purchase order—she has the product manufactured.
Ascolese has found manufacturers by using a sourcing company. Today, Ascolese not only pitches and sells her own products, she also works as a broker, helping celebrities like Nicole Ari Parker and companies such as Westinghouse Lighting Corp. QVC Sprouts www. Winning products are then sold on QVC. The voting period allows both the inventor and QVC the opportunity to judge consumer interest in the new goods. Launched in March , the program is a great entry into multiplatform retail for entrepreneurs and inventors who have a unique product, but not the operational infrastructure that is required of a traditional QVC vendor.
Watch the QVC network. Getting a sense of the products the network already sells will give an idea if your product is a good fit. The network is also looking for products that are new and distinctive, not a repeat of what's already being sold. Arrange for manufacturing.
QVC will want to see that you are able to produce your item in mass quantities; you do not, however, have to have these quantities already in place before QVC accepts your application.
The network only wants you to demonstrate that you are able to manufacture your item. QVC will not pay for this process, even if your product has been accepted. Calculate the wholesale cost of your goods. In addition to the usual items included in the wholesale cost of your goods, such as manufacturing, this cost should also include the amount of packaging and shipping the goods to the QVC warehouse in the Eastern United States.
When pitching QVC, this idea should be woven into the fiber of your brand. Show how your product offers shoppers something they wish for—be it a well-organized home or beautiful complexion—that also is affordable and easy to implement into their lives. Her product helps moms protect their kids, keeping them smelling fresh and germ-free. Plus, it has a reasonable price and is simple to use. What does QVC do better than Amazon?
Create a sense of community. QVC shoppers love seeing their favorite on-air personalities, speaking directly to them, and having the chance to interact on the spot.
An easy way to create an instant connection between shoppers and your product?
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