As previously mentioned, the way keywords are positioned in the title also has some importance. The logical sequence of your Hn tags also creates semantic links between the various words concerned. T herefore , it is relevant to use them to strengthen the semantic unity of your different pages. By b uild ing your content with relevant and logical Hn tag s, reading will be easier and will allow you to improve your bounce rate and increase the duration of each visit on your website.
T ogether , these two actions will have a positive impact on your SEO. What is the best practice in terms of Hn tagging to optimi z e your SEO without over-optimizing?
No exceptions. Have you ever read a book with several different titles? No, and the same applies to your website. As far as H2 and H3 tags are concerned, there are no limit s in terms of quantity. If your content is very long, using one or more of these tags will improve readability and understanding of your content map.
More efficient and time-saving for everyone. However, using too many H4, H5 and H6 tags can break up your content too much and make reading difficult.
This is why we strongly advise you replace titles by bullet lists if you have more than 4 consecutive elements. K eep in mind that your content structure must flow naturally , be organi z ed and consistent.
You can write very short or very long titles , but in practice, things are — as always — somewhat different. In reality, it is strongly advised to have long titles, for two reasons:. Use short, clear and precise titles which are both beneficial for SEO and your audience.
When writing your titles, always think of the human readers AND the robots. To do so, you must follow different requirements to meet the needs of both parties. Here are the requirements you must comply with when drafting your titles with UX in mind :. When writing for robots, you need to consider the following :. A screen reader set to a scanning mode would not include these topics in the list of headings.
In addition the code contains more formatting tags than needed. A screen reader set to a scanning mode would list "Topic 1" then "Topic 2". In this example, the H1 tag is used to increase font size in the table cells. The screen reader in scanning mode would read all the H1 cells out of context. Topic 1 Content Topic 2 Content A screen reader set to a scanning mode would not include these topics in the list of headings.
This is the first impression people get when they spot your article in a search engine. For this reason, it has to clearly state what the reader will learn by viewing your article.
Because it tells the reader the subject matter up front, you must deliver content directly relating to this topic. Use H1 tags as a means of showcasing everything a person will get when they click on the title. All of your main keywords should appear in a sequence to attract your target audience. Then, you utilize H2 tags as subheadings for your text. You can think of these as individual chapters that make up the whole story.
Each H2 tag will include keywords relating to the main keywords but offer a particular focus. Your H3 tags should follow suit as well, relating to each H2 heading. That way, you can better categorize your material. You can define specific points to give better clarity. H3 tags are also excellent additions when you have moderately long H2 sections.
When it comes to H1 settings concerning SEO, there are some conflicting reports on the subject. In general, there is little evidence to say for sure that your H1 tag helps you rank higher in Google. Results are inconsistent at best. There has also been some confusion on how multiple H1 tags in a post actually impacts SEO. It used to be a giant no-no to have more than one because it can come across as spam, negatively affecting the rating.
As a general rule of thumb, having only one H1 tag creates a clear, direct outline about your article with no confusion. H2 tags are a bit different. Having multiple sections per post makes your content easily digestible.
Each aspect of the post should have its own H2 tag. H3 tags can break up your text that much more, further compartmentalizing the paragraphs. The more precise you are, and the more you break up your writing, the better people can navigate through it. There is no right number of H3 tags, as it much depends on the article.
You can also use H4, H5, and H6 tags—but this is less common and not always practical. Make sure your title tells your audience precisely what they will read. Catchy H1, H2, and H3 headlines that leave a reader wondering what the article is about may work in some cases.
Being elusive can make it easy for people to skip past your title, even if your post contains exactly what they need to know. Summarize the whole article with one keyword-rich, confusion-free H1 tag. With each H2 tag, expand on the different elements of your H1.
0コメント