Why companies have taglines

Measure content performance. Develop and improve products. List of Partners vendors. Marketing Glossary. Table of Contents Expand. Table of Contents. What Is a Tagline? How a Tagline Works.

Types of Taglines. How to Develop a Tagline. Tagline vs. She's a marketing professional and author of "Consumer Behavior for Dummies. Learn about our editorial policies.

The more you use your tagline, the more it becomes a memorable part of your brand. Tagline Jingle Visual or spoken presentation Musical presentation Up to seven words in length Up to one minute long Easier to develop and distribute More complex to produce and air. Key Takeaways A tagline is a short phrase used in marketing campaigns of a business to sum up the value of a brand or its products and create a positive brand impression.

There are five types of taglines, ranging from the descriptive to the superlative. When creating a tagline, express what you're selling, to whom, and why they should buy it, in a tone and memorable terms that speak to them.

Article Sources. Your Privacy Rights. At any time, you can update your settings through the "EU Privacy" link at the bottom of any page. These choices will be signaled globally to our partners and will not affect browsing data. Sign in. Career Development. What is a tagline? Descriptive: These convey the brand's promise, product or service.

Specific: These reveal the company's products in a creative and memorable way. Provocative: These pose questions to urge consumers to consider if they can improve their lives. Imperative: These demand a related action and typically include a verb in the phrase. Superlative: These position a company as the best in its industry or division.

Why is a tagline important? Examples of taglines. For a mattress company: Sleep better. For an eBook company: Read on the go For a baking food box subscription: Bake memories For an online food blog: Recipes that merit sharing For a puzzle book company: Be puzzled For a sneaker company: Run faster For a florist: Tell her with roses For a lawn service company: The speedy weedy cutter For a bar: Where you want to go for after hours fun For a seafood restaurant: Be more Pacific For a goo removal company: Stick be gone.

What is a slogan? Product specific: Tell consumers what type of product they sell. Use-case specific: Instruct the public on how they can enjoy the company's product. Category specific: Single out their company product category as the best one offered. Consumer specific: Focuse on what type of consumer would use their product. Why is a slogan important? Example of slogans. Chocolate that's good for you The dinner of men Try not to eat the whole bag. The sparkliest litter out there Your town's news in the palm of your hand We deliver.

It's a good day to be fit. Let your skin shine bright like a diamond. Soda pop. Dogs deserve class. Our glasses look good on you. Happy mommy, happy baby Kitchenware for a smarter planet Perhaps she woke up like that.

In this online business fitness class you will kick your business in the butt and give your brand the tough love it needs. In just 1 short week you will transform your sad, too-bad business into a winning brand with a real, marketing strategy that you will be proud of. Other great places is on your about page and other content sections of your website.

Does your business create flyers, magazines, signs or brochures? Consider adding your tag-line to your printed and digital business publications. Sound familiar? Yea, these bio sections are practically made for your tag-line, slogan and mission statement. Use your online real estate wisely; consider adding your tag-line to highly visible areas on your social media profiles, banners, and accounts. Tag-lines like slogans and mission statements are a key part to managing a successful brand strategy.

Help your business grow by creating your own tagline and use it in highly visible areas online and in print. Feeling a little lost? No worries, enroll in the Brand Bootcamp course. Walk away with your own winning brand strategy in just 1 week or less and transform your business into a strong brand.