Regardless of the method you select, make sure your evaluation is rooted in metrics—not personal opinions. If you use WebPT, our built-in tools can help you dig into job performance. And remember, constructive criticism and clear goals for improvement are the keys to any good performance review. How does your clinic conduct performance reviews? What are the pros and cons of your method?
Share your thoughts in the comment section below. Lauren Milligan has held both marketing and sales positions at WebPT. She has more than five years of experience in the rehab therapy technology space. Free Demo. Businesses are like ecosystems—and that analogy certainly applies to rehab therapy practices. There are many factors that The concept of pay-for-performance PFP —that is, the idea that an individual receives payment based on what he To give you a head start, here are five common performance review methods: 1.
Self-Evaluation A self-evaluation requires an employee to judge his or her own performance against predetermined criteria. Stay on top of the latest rehab therapy tips, trends, and best practices with our weekly blog digest. If the customer perceives that they don't have time to fit in a review, they won't. However, if you address this objection beforehand during your ask, you can change their thinking while you have the momentum.
For example, you might say or write "It will only take 2 minutes" as a side-note or post-script to the request. Before potential customers even make it to your website to learn about your business, make sure they can learn about you no matter where they're conducting online research about making a purchase. There are a few typical third-party review sites people consult to learn more about a business or a product:. BrightLocal found that Yelp and Facebook were consumers' most trusted sources of customer reviews in the U.
You can learn how to claim your business or add it , if your business is brand-new using Yelp for Business Owners. Make sure you're regularly monitoring communications coming from this profile -- responsive business owners are highlighted with an average response time and response rate that could encourage readers to move forward in the process towards becoming a new customer.
You should also claim your business' Facebook Page so potential customers can find you to learn more about you without having to leave their social network.
This is another site that rewards high levels of responsiveness, so make sure you assign someone to monitor incoming messages across the channels you're trying to optimize for new customer acquisition. Next, use Google My Business to claim your business on the world's biggest search engine, where potential customers might find you if they're searching for information on Google, or searching for directions in Google Maps.
This is of particular importance to brick-and-mortar businesses trying to attract foot traffic -- learn more about local SEO in this blog post. People also leave reviews using Google, which appears in the search results for your business, as shown below if you Google "HubSpot.
If you're an Amazon seller, make sure to claim and customize your Amazon page. Amazon serves up a lot of different results for different searches, so make sure your Amazon page tells your business' story the same way your website does. If a shopper finds your brand over the course of an Amazon search, make sure your Page highlights product details, testimonials, and reviews. For businesses in the U.
By claiming your business on the BBB, you can access more candid customer reviews and become accredited on the site -- which lends greater credibility and trustworthiness to you if customers are deciding between options using these reviews and ratings.
There are also industry-specific review sites you should claim if they're popular within your business's vertical -- such as TripAdvisor and Oyster in the travel and hospitality industries, G2Crowd, and Finances Online in the software industries, and OpenTable and HappyCow in the restaurant industries. Make sure your contact information, website, hours, and key offerings are available on these more niche sites, too. Your customer reviews might be coming in unsolicited from happy -- or unhappy -- customers on third-party sites.
But once people are already on your site, make sure it's easy for them to leave reviews there, too. Optimize your website, blog posts, social profiles, and emails to provide quick and easy avenues through which to write reviews by:. Here's a review request I received from a tour company in Charleston. It wisely included a link to various ways to review the company on the actual receipt of my purchase shortly after taking the tour.
For those curious, I highly recommend the haunted graveyard tour if you're ever in Charleston, SC. Your time is valuable, and so is your customers', so make sure you're giving customers a reason to leave a review. Offer incentives to make your customers want to write a review -- such as discount or coupon codes, entrance into a contest for an even bigger prize, or gift cards for coffee, online shopping, or cold hard cash. A review request with a caffeinated incentive from G2 Crowd. Instead, make sure your requests match up with the avenue where you want your customer to write a review.
If you're sending out an email asking for a customer review, make sure the email links to exactly where they can leave their feedback. If you want reviews on your Facebook Page, send the request via Messenger.
And if you have to ask for a customer review cross-platform, make the request as integrated as possible -- for example, by linking to your Yelp page in your email signature, or asking customers to review their purchase from your Amazon store in a follow-up email post-purchase.
Here's a review request I received from a third-party Amazon seller -- along with some helpful tips for how best to use the product I had recently purchased:. Nobody's perfect, and mistakes sometimes happen that result in a customer leaving a scathing one-star review on your website, on Facebook, or on Yelp.
When you get a one-star review, though, make sure to take the time to respond thoughtfully, without being defensive, to come to a resolution. It's the right thing to do if you work in customer service, and it could actually help your business in the long run.
Harvard Business Review found that businesses responding to negative reviews online actually resulted in better ratings overall. Your customers are human beings too, and the value of empathetic and compassionate customer service strikes a chord and actually leads to an uptick in total reviews, particularly positive ones. Here's an example of how HubSpot responds to reviews on our Glassdoor page. Although not technically "customers," showing prospective employees that HubSpot responds to feedback and takes it seriously helps our employment brand, too.
When you start receiving positive reviews from your customers, keep the momentum going by highlighting and sharing them so other customers are inspired to do the same.
On Google, Yelp, TripAdvisor, Glassdoor, and many other reviews sites, business owners and site visitors can mark certain reviews as helpful, which is like upvoting and moves reviews further up on the site so more people can read them. Make sure to periodically do this to positive reviews so your company's page highlights the cream of the crop. You could also share positive reviews on your brand's social media channels to open up the option to your audience there. You could reshare positive Facebook reviews in a post on your page, or you could format positive reviews as quotes for Instagram to post for your followers.
Social proof is a powerful marketing tactic -- it means that, if customers see other people like them sharing reviews, they're more likely to do the same by following the crowd. So make sure that, in addition to asking for new customer reviews, you're promoting the positive ones you receive across your brand's channels for promotion. If you want customers to leave you a review, you could leave them one first to get the ball rolling.
This may not always be possible depending on your industry or product , but in a lot of cases, you can get customers to reciprocate your positive words. If your product or service allows customer profiles to be reviewed -- Uber, Lyft, Airbnb, VRBO, and TurnKey are examples -- then leave them a positive review if you'd like them to review you in return.
Of course, if they were bad customers, you don't have to do that, but if you want to garner more reviews, taking the first step could prompt them to leave you one in return. Another good option is recommending your customer on LinkedIn. If you're in an account management role and you work with individuals over a long period of time, you could leave them a recommendation or endorsement on LinkedIn.
Those go a long way for their own personal branding and might compel them to reciprocate on their own by leaving your business a positive review.
And if they thank you for the endorsement, you could politely ask them for a specific review on a different platform during that exchange. Business Representative: You're welcome! I've enjoyed working with you over the last few months and wanted to make sure other people know how skilled you are at web design. If you've enjoyed working with me as well, I'd appreciate a review of our product on G2 Crowd if you're up for it. I only recommend this strategy if you've built a relationship with the individual over the course of working together.
If an unknown person starts endorsing the customer for random skills on LinkedIn, that might seem creepy, and likely won't result in them reciprocating. To create opportunities to ask for reviews in-person as details in the previous strategy, and to create the conditions where customers are more likely to leave positive reviews, host a remarkable user conference or industry event to create more value for your customers beyond just the products or services you sell. By creating an engaging and useful experience for customers, where they can network with a community of people like them, get access to new product releases and discounts early, and meet their points of contact at your company, you'll increase their positive sentiment toward your business and engender the likelihood that they'll leave more reviews.
You could even make customer reviews a part of your post-event feedback process -- after customers complete a survey asking how they'd rate their experience, you could ask them to share highlights of their experience at the event on a public review site.
While using social media to gather reviews isn't exactly clever, the place you ask for them can be unique. For instance, if you have a Facebook group or LinkedIn group, you could ask those members to leave a review. Chances are, that if they're in your social media group, then they like your company and will provide a positive review if you ask.
Additionally, you can use social media to promote your reviews. For example, one company I follow on Instagram, Bowmar Nutrition , responds and reposts reviews to their Stories every single day. But if the employee was expecting 10 percent, he may view the smaller raise as a slap in the face. Likewise, praise can lose its potency if given too frequently, Jacobs argues.
An employee can come to expect it without putting in the work to earn it. The Fix: This is not to say that you shouldn't give raises or praise. Your employees want rewards, but they don't want them to seem manipulative or arbitrary.
Make sure that doesn't happen by connecting rewards to as objective a source as possible, says Jacobs. For example, attach praise to a specific behavior or result: "David, we never would have completed this project on time and under budget without your guidance. Now, employees earn raises by meeting a set of clearly defined metrics that become more challenging the longer they're on the job and the more they move up. Employees always know where they stand, so reviews need not be about whether they've convinced the boss that they're working hard enough.
You do most of the talking. You try to motivate employees with rewards. Please enter email address to continue. Please enter valid email address to continue. Chrome Safari Continue.
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